Deciding whether Times Square campaign is justifiable the expenditure can be a real predicament for companies. While the impressive reach is arguably attractive , the significant costs often prompt doubts. Attracting awareness in such a bustling environment is demanding, and evaluating the actual benefit on this huge outlay requires thorough examin

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Securing a spot on a Times Square display isn't cheap – expect to pay a considerable sum. The overall cost depends wildly, but generally starts near $1.5 million per week for a top location. However , smaller, less visible locations can cost for as little as $300,000. Several factors , including the dimensions of the ad , the time of the campaign